Scenario
Project
The project was born within Module 6 with teachers Dattolo and Pitassi.
Noemi Alcaro and I came up with the inclusive and eco-sustainable clothing brand SoulSwear. It is a newly created brand that needs to be promoted. One of the activities to do brand awareness is to launch a sneaker-themed event in which SoulSwear will have its own booth to promote the new products.
My partner and I have taken on the role of digital marketing specialists, with the task of achieving important goals:
Expansion into Europe
Involvement of influencers and users at the event
Increasing visits on e-commerce
Increasing contacts through the newsletter
Promotional level
In order to achieve the goals defined at the beginning of the project, we were responsible for creating:
Website
Shop section
Logo
Newsletter subscription form
Page dedicated to the event
Organizational level
To better organize the work, we kept in touch and compared through:
Whatsapp messages
Live meetings
Shared Canva
Result
We created the SoulSwear website with Home, Event, Shop, Shopping Cart, Contact, Work with us and FAQ sections: